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Episode 2: txt msgs 4 g-let

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By Avi Frier - FJN Publisher

This week’s task was to generate as many text messages as possible in a grassroots marketing campaign for the Gillette Fusion razor. Despite weak leadership by Lee Bienstock (the other Orthodox Jew on the show), Dan’s team (Gold Rush) got an early start, chose a great location, and won the task by a landslide.

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Their reward was the opportunity to work with Career Gear, a charitable organization that provides business attire and accessories to men who are down on their luck, and trying to get back into the work force.

Gold Rush assembled at Donald Trump’s signature suit showroom, where they outfitted three men with clothing and accessories.

Generally, teams on The Apprentice are rewarded for their victories with fancy dinners, shopping sprees, extreme adventures, and other experiences that directly benefit the contestants. To some, however, there is no better personal reward than the feeling they get from helping others. The Rambam (Maimonides) teaches us that the highest level of charity is to help a needy person find a job. Dan’s understanding of this concept was apparent in his comments regarding his team’s reward: "Here we have an opportunity to help them get jobs, take care of themselves and their families. I think that’s a fantastic reward."

Like last week, Dan stayed pretty much out of the spotlight, however we suspect that this may have more to do with editing on NBC’s part than anything else. "And hey," comments FJN First Lady Sharon Frier, "Bill Rancic [the Apprentice winner from Season 1] laid low for the first couple of episodes as well."

And once again, there was no sign of Dan’s (nor Lee’s) Orthodox Judaism. It seems almost impossible that two Orthodox Jews can live in a suite with 16 other people and a camera crew following their every move 24 hours a day, 7 days a week, without even an inkling of their Judaism appearing on the show. We’ve thought of two possible explanations: (1) NBC has decided to completely leave religion out of the picture; consequently, we’ll see nothing of their Judaism for the remainder of the season; or (2) the producers are saving the Orthodox issue in order to increase the dramatic impact of something that will happen in a later episode. Remember, the entire season (other than the final live episode and a few miscellaneous tidbits along the way) has already been taped. If they already know of an issue that’s going to come up later on in the show, they may see it as more impactful to drop the entire Ortho package in viewers’ laps all at once, rather than prepare them early on for something that might happen later. Only time will tell on that one, since no one at NBC is talking (nor is Brody). Our prediction: Theory #2.

A lesson Daniel learned from Episode 2:

"It’s been said that if you fail to plan, you’re planning to fail. But failure to plan appropriately and to execute the plan properly are the same as failing to plan in the first place."

What we’re looking for in future episodes:

We eagerly await seeing Brody have his chance to shine on an upcoming task (maybe we’ll even get to see the former RASG Hebrew Academy Student Council President as Project Manager, so we can learn how those leadership skills have developed over the past 15 years). And, of course, we’re still waiting for the religious issues to crop up.


Posted by Avi Frier - FJN Publisher on 03/07 at 09:44 AM • Hits: 1153



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